International Marketing
See study programmeUpon successful completion of this programme, the candidate:
Knowledge:
- Has thorough knowledge of the key concepts, models, strategies and theoretical perspectives an organisation can make use of in order to market its products and services towards national as well as international markets and segments
- Has thorough knowledge of key cultural, legal, political and economic factors that companies must take into account when operating internationally
- Has knowledge of the most frequently applied research methods in marketing, including surveys, in-depth interviews, focus groups, experiments and observation
- Can update his or her own knowledge in the field of international marketing as well as of the key products and markets for the fisheries and sea farming industries
- Has knowledge of the origins and history of marketing, its various orientations including market orientation and the competitive forms of marketing that characterise various markets.
Skills:
- Can locate and apply relevant market information and professional literature, as well as present this to inform a given issue
- Can conduct simple market analyses and develop market plans and product strategies as part of developing efficient and appropriate marketing
- Can read a financial statement and explain key figures calculated based on the accounts
- Can reflect on his or her own professional conduct and adjust this based on professional feedback and supervision on larger assignments
- Masters computer tools to analysing accounting, statistics and social media, including but not limited to Microsoft Excel, IBM SPSS, Google analytics a.o.
General competence:
- Has knowledge of relevant legal and ethical issues related to management, marketing, advertising and corporate social responsibility
- Can conduct empirical studies in the form of planning, collecting and presenting data in accordance with key methodological principles of social sciences, alone and/or as part of a group
- Can present, discuss and argues his or her opinion before an audience
- Has knowledge of research, development and application of new technology and trends in marketing
Higher Education Entrance Qualification
English language proficiency
Among others, the programme qualifies you to apply to the following programmes at Nord university:
- Year study in human resource management and professional development
- Master of Science in Business*
*This requires selection of economics units worth 45 credit points, part of which can be included as electives in the programme.
Ever thought of spending part of your degree in another part of the world? Our cooperation with universities in Europe and other parts of the world can offer you exciting opportunities to study one or two semesters abroad. You can also spend 15 weeks on a work placement abroad as part of your undergraduate studies.
A study abroad complements your degree studies best in the third academic year. You can spend one and up to two semesters abroad, the world is yours to explore.
Below you will find an overview of our partner universities where you, as an international marketing student, can travel to:
EUROPE
Spain:
University of Alicante
France:
Université Francois-Rabelais (Tours)
The Netherlands:
University of Groningen
Wageningen University & Research centre
United Kingdom:
University of Stirling (Skottland)
AUSTRALIA
Charles Darwin University (Northern Territory)
James Cook University (Queensland)
Deakin University
NEW ZEALAND
Nelson Marlborough Institute of Technology
CANADA
Vancouver Island University (Nanaimo, British Columbia)
Memorial University of Newfoundland (St. John's)
University of Northern British Columbia (Prince George)
St. Francis Xavier University (Antigonish, Nova Scotia)
CHINA
Beijing Normal University
Zheijang Ocean University
JAPAN
Seinan Gakuin University (Fukuoka)
RUSSIA
Saint Petersbrug State University
SOUTH-KOREA
Pukyong National University (Busan)
USA
Augustana University (Sioux Falls, South Dakota)
Augsburg University (Minneapolis, Minnesota)
Humboldt State University (Arcata, California)
University of Minnesota, College of Food, Agricultural and Natural Resource Sciences (St Paul)